Kyrie Irving has another Uncle Drew ad for Pepsi out today.
This is one of those spots I look forward to seeing, each time I hear a new installment has come out. One thing I was reminded of again, though, was that Uncle Drew doesn’t work that well as a Pepsi spokesperson. Mostly because– while I know exactly who Uncle Drew is– I had entirely forgotten he was trying to sell me Pepsi. This campaign isn’t exactly “I’m a Mac / I’m a PC” where the subject matter is abundantly clear. So Pepsi is kind of doing the world a public service, producing the fantastic Uncle Drew shorts and only netting a few product placement shots among the crowd, failed interbrand product demand synergy be damned! If only all consumerism could be this enjoyable:
Here are the previous two chapters in the Uncle Drew story, for your crass consumerist pleasure. Remember to buy Pepsi!